Product Launches & Brand Events
Your Brand at the Circuit

Product Launches & Brand Events

Few backdrops impress like a race circuit. Launch your product in the Spa-Francorchamps paddock, activate your brand during a trackday or film your campaign on the tarmac — we handle all circuit logistics.

Who It Is For

The circuit as your stage

Speed, precision, engineering: if those values belong to your brand, the circuit is your stage. A launch among race cars gives press, dealers and clients imagery a hotel ballroom never delivers — and content that shares itself.

TrackTime handles the circuit logistics that agencies often get stuck on: track rental, safety, experienced drivers, race cars and the arrangements with the circuit to work on and around the track. Your agency or marketing team keeps creative control; we make it possible.

Product launches and press events
Brand activation and customer experiences
Film and photo shoots on and around the track
Dealer and network events in the paddock
Combine with hot laps for your guests

Practical info

Group size
20 – 400 guests · productions from 5 people
Duration
Half day up to several days
Circuits
Spa-Francorchamps, Zolder, Zandvoort, Nürburgring
Coaching language
Dutch, French, English
Price
On request
We arrange everything

Creative is yours, the circuit is ours

We act as the extension of your event or marketing team for everything track-related.

Track rental and circuit arrangements handled
Drivers, race cars and safety included
Logistics: space, power and access
One technical point of contact for your agency
Programme Options

Four ways to make a statement

From a press moment to a multi-day production — these are the formats we work with most.

Product Launch in the Paddock

Present your product in a paddock unit or on the starting grid. We build the technical framework: space, power, sound and a circuit as the backdrop.

Brand Activation Trackday

Tie your brand to the driving experience: guests take hot laps or drive themselves, surrounded by your branding from pit lane to paddock.

Film & Photography

Track and race cars for commercials, campaign imagery or content. Experienced drivers available, timing matched to your shot list.

Press & Dealer Event

A tight programme for press or dealer network: presentation, hot laps and interviews — all within one running order.

Put your brand on the circuit

Describe your concept and timing. Within two working days we confirm what is possible and what it takes — with a tailor-made proposal.